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Where it all started

I joined the Royal Engineers at aged 19 after being given an ultimatum by the courts. –

Join the military or go to jail.

My lifelong dream of being a professional footballer was left in ruins after being released through injury.

My dreams shattered, this led to a downward spiral of drink, drugs and crime resulting in me facing a lengthy prison sentence.

I chose to join the British Army which turned my life around!


During my military career, I served in many terrains including Iraq, Afghanistan, Sierra Leone.

Here I found my passion for the pursuit of consistent personal development. This was gained through competing at a high level in sport and world travel whilst obtaining qualifications in leadership and coaching in multiple disciplines such as boxing, strength and conditioning, personal training and football.

In 2013 I left the military to emigrate to the Gold Coast in Australia with my family to start a new life. It was here that I later opened my own gym and continued successfully to develop others in their health and life goals, before having to return to the UK where I rejoined the forces until 2018.

Taking the next step

Using my well developed experience, life skills and time spent in many different cultures, I now help others along their journeys to become their best selves through live speaking engagements and my podcast – The AJ Roberts Show - to show people what they're truly capable of and to 'remember' who they are.

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More about my journey

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