Learn about my journey that has led to where I am today

About me

Where it all started

I joined the Royal Engineers at aged 19 after being given an ultimatum by the courts. – Join the military or go to jail.

My lifelong dream of being a professional footballer was left in ruins after being released by AFC Bournemouth youth football through injury. My dreams shattered, this led to a downward spiral of drink, drugs and crime resulting in me facing a lengthy prison sentence.

I chose to join the British Army which turned my life around!

More about my journey

During my lengthy, honourable and distinguished career, I served in many hostile terrains including Iraq and Afghanistan, commanding men and women in high volatile environments.

I found my passion for the pursuit of consistent personal development. This was gained through competing at a high level in sport and world travel whilst obtaining qualifications in leadership and coaching in multiple disciplines such as boxing, strength and conditioning, personal training and football.

In 2013 I left the military after an arduous tour in Afghanistan to emigrate to the Gold Coast in Australia with my family to start a new life. It was here that I later opened my own gym and continued successfully to develop others in their health and life goals.

Taking the next step

Using my well developed experience, life skills and time spent in many different cultures, I now help others along their journeys to become the best version of themselves through live speaking engagements and my podcast – The AJ Roberts Show.

The military


Learn more about my personal development and lifestyle podcast where each week I bring you an inspiring guest, and message to help you unlock your true potential.

Insiders World

Dive deep with me and special guests each week, into what's really going on in the world, and in our past. But also how to create a brighter future and escape the matrix.

Coaching Programmes

My hugely popular coaching is where my passion for helping others began. I offer both group and one to one programmes helping you become the best version of yourself.


What people have to say about me!

I engaged AJ as a coach and mentor upon leaving the military. I followed him for some time on social media prior to this and it was because of the great work he does and the results he achieves with his clients that drew me to employing him as my own coach. Since day one we’ve worked heavily on my mindset and applying my transferable skills from the military in to running my own business. Something which is extremely daunting for anyone leaving the military. With AJ’s coaching I’ve created a much more robust personal and professional mindset, created superb results in my business and my own health. I would hands down recommend AJ to anyone as a coach. His life experience and how he uses it to help and develop others is phenomenal and I can’t wait to see what the next 6 months brings.
Adam Barkley
I have been a client of Andy's for the past 7 months and I have to say that I am loving working with him. Andy has been helping me in reaching a goal that I set myself during my cancer treatment. Andy tailored to my needs while setting out a training plan which I started 3 weeks post chemo and after the 6 weeks the results were unbelievable. Andy not only helps with my training and diet plan but he is also helping me become more organised in my day to day life. I have noticed a massive difference in my stress levels, which have reduced dramatically over the past few months; This was something I was unable to control due to putting too much pressure on myself. His calming nature and his wealth of life experience really does have a positive impact on me and I can't thank him enough for his support. I highly recommend Andy as a coach and I am looking forwards to seeing how much I develop as a person in the future.
Danielle McDermott

Donate to The AJ Roberts Show!

Would you like to have a direct impact on the work the show is doing to help people all around the UK and now the world? Show your support by DONATING TODAY and help me make a real difference to as many people as possible.